The Voice returns: Twitter reacts to Rita Ora's hair and fireman Stevie McCrorie

Love it or hate it, The Voice is back. BBC1's glitzy singing contest returned last night for a fourth series as coaches will.i.am, Tom Jones andd Ricky Wilson took their seats once again, joined by newcomer Rita Ora. No longer struggling in a head-to-head with Britain's Got Talent, The Voice found itself up against ITV's Stars in Their Eyes reboot, hosted by Harry Hill – and Twitter just didn't know what to do with itself...

https://twitter.com/nigelpauley/status/554004904478777344
https://twitter.com/charliearme/status/553996670728667136
https://twitter.com/stevenperkins/status/553994516987133953

Since its launch in 2012, The Voice has always been marmite telly. It has its supporters...

https://twitter.com/KatiePiper_/status/554001638395232256
https://twitter.com/benstubbs/status/554016525884329984

... but Twitter is a harsh mistress and there were plenty of skeptics tuning in last night, just waiting for an opportunity to pounce:

https://twitter.com/stuheritage/status/553993852315779073
https://twitter.com/mrnickharvey/status/554011962053775361
https://twitter.com/helena_bartley/status/554033832039829504

Some die-hard fans were missing their favourite judges:

https://twitter.com/chloethescript/status/554019882007003138
https://twitter.com/elli0000tt/status/554001435256700928

But while she's no longer on our screens, Jessie J was loyally tuning in to watch the spinning chairs...

https://twitter.com/JessieJ/status/553993736490057730

Twitter was the ultimate judge of newbie Rita Ora's performance, and opinion was split:

https://twitter.com/HowardDonald/status/554013837301927938

#TheVoiceUK #RitaOra is such a nice person, it is actually refreshing. Great stuff this year @TheVoice_TF1 @BBCOne

— OMGit'sAIAS (@OMGitsAIAS) January 10, 2015

https://twitter.com/nicola2012/status/554014830898995200
https://twitter.com/HylandIan/status/554014113836572672

Rita Ora is just as annoying as Jessie J on the voice. ? Be gone

— Kyle Young (@Kyle_Young21) January 10, 2015

While her skills as a judge attracted plenty of comment, it was really her hair causing the hoo-ha...

The Voice 2015 : It’s @RitaOra dinosaura as the newest judge’s prehistoric hairstyle gets viewers in a spin ! pic.twitter.com/FFCtuTHo8V

— Johann (Garçon) ✏ (@Johann_Anav) January 10, 2015

https://twitter.com/big_mattod/status/554021329402597377
https://twitter.com/kerinajasmin/status/554000665228640256
https://twitter.com/Lisa_Snowdon/status/554061442811703298
https://twitter.com/EmmaWillis/status/554011122886791168
https://twitter.com/NeilMidgley/status/554010580865261568

...to Kym Marsh's daughter Emily and Bungle off Rainbow:

https://twitter.com/msm4rsh/status/553977735564238849

Emilie Cunliffe should have gone through tonight aswell as the Scottish kid on the voice, decent singer at end with Stevie #thevoiceuk

— Christopher Young (@youngc567) January 11, 2015

https://twitter.com/willbuxton/status/554002064632975360

Gemma Collins shared her opinions.

https://twitter.com/missgemcollins/status/554012717334659073