Viewers shocked and outraged by how much Apprentice candidates think doughnuts cost

It seems some Apprentice viewers were left with a bitter taste in the mouth after Wednesday's sweet-themed week.

The challenge, which saw the two teams attempt to come up with a range of sweets and flog them to the public, proved just how out of touch some of the candidates are — although when they variously likened themselves to Google, the Duracell Bunny and Jordan Belfort from The Wolf of Wall Street at the start of the series, our hopes for a people's champion weren't exactly sky high.

• Here’s how Kurran really broke his arm in the candidates’ house
• If you think The Apprentice UK team names are bad, rest assured it's a global tradition

• The Apprentice 2018: meet the candidates

https://youtu.be/JZSdjAHAtUw

The cherry on the cake came when a 'premium' doughnut was priced at £5. And no, they weren't stuffed with caviar.

https://twitter.com/bbcapprentice/status/1052657723781865478

Viewers were suitably outraged at the price inflation.

https://twitter.com/DeanCox0216/status/1052656480111849472

https://twitter.com/BiddulphMartyn/status/1052654593186963459

"That's one expensive doughnut," a viewer wrote on Twitter, summing up the thoughts of a nation.

https://twitter.com/DMNicolaStylist/status/1052656085109264384?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1052656085109264384&ref_url=http%3A%2F%2Fwww.digitalspy.com%2Ftv%2Fthe-apprentice%2Fnews%2Fa868686%2Fthe-apprentice-doughnut-prices-shock%2F

https://twitter.com/nightflower2001/status/1052656283734745089?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1052656283734745089&ref_url=http%3A%2F%2Fwww.digitalspy.com%2Ftv%2Fthe-apprentice%2Fnews%2Fa868686%2Fthe-apprentice-doughnut-prices-shock%2F

https://twitter.com/FelicityHannah/status/1052657958797156352

To top it all off, the doughnuts were actually pretty inedible.

https://twitter.com/genietodd/status/1052658743371022336

In the end, it was Frank Brooks who was left to the wrath of Alan Sugar's pointy finger and 'fired'. He told us the full story behind Kurran's broken arm in the boardroom...

The Apprentice airs on Wednesdays at 9pm on BBC1