Karren Brady dresses down Apprentice candidates over skimpy air hostess uniforms
Viewers applauded the businesswoman after she called out the outfit – but wondered why contestants were only asked to design female uniforms
True to Apprentice tradition, the most recent airline marketing task produced some weird, wonderful and downright terrible advertising campaigns from candidates.
However, rather than the contestants’ cringe-worthy TV adverts, it was their sartorial choices that drew the attention of viewers.
- The Apprentice’s Kurran Pooni: “I mean it when I say I will win an Oscar”
- The Apprentice 2018: meet the candidates
- Stay up to date with the RadioTimes.com newsletter
https://www.youtube.com/watch?v=JZSdjAHAtUw
As part of the task, teams designed stewardess uniforms for their own budget airlines. And this saw Team Collaborative – specifically contestants Camilla Ainsworth and Jackie Fast – produce a neon red bikini-style halter neck top paired with a short skirt for new party-themed company ‘Jet Pop’.
As Lord Sugar aide Claude Littner put it: “if it’s a chilly day they’re going to be in trouble, the stewardesses”.
https://twitter.com/BBCOne/status/1060281178853441561
Viewers on Twitter also couldn’t help poking fun at the outfit…
https://twitter.com/_gizmo_uk/status/1060282092641247232
https://twitter.com/SnowAndBeach/status/1060277717596340236
https://twitter.com/davemyerscough/status/1060281952241156102
Unsurprisingly, the clothing was ripped apart in the boardroom, in particular by Karren Brady: “Could you imagine as a woman being asked to wear that? As a uniform?”
She added: “Stewardesses' main role is the safety of the passengers. Not to dolly up.”
https://twitter.com/bbcapprentice/status/1060287620553588743
And viewers applauded Brady for recognising the sexism that had been ignored throughout the task...
https://twitter.com/aya_bdaiwi/status/1060288226110377984
https://twitter.com/swerytd/status/1060310772633554945
https://twitter.com/leannehawker/status/1060305473046544385
https://twitter.com/sMcSweetie/status/1060288482684399616
Although many wondered why contestants were only asked to design female outfits in the first place…
https://twitter.com/chronicleflask/status/1060291359918227457
https://twitter.com/hharrisEMEA/status/1060289114057117696
https://twitter.com/ByrneLuc/status/1060292891195641856
https://twitter.com/Cazlar123/status/1060305217525374977
Fortunately for Jackie and Camilla, neither candidate was fired for the outfit, with project manager Kurran Pooni – and his broken arm – (finally) eliminated from the process.
The Apprentice continues 9pm Wednesday, BBC1