Nobody knew who Gavin Rossdale was on The Voice last night
The Bush frontman had a few viewers scratching their heads

Last night saw the return of The Voice to UK screens on a new channel (ITV) and with two new coaches, Jennifer Hudson and Gavin Rossdale.
However, it was Rossdale that ended up attracting the most attention – because an awful lot of viewers hadn’t the foggiest who he was.
https://twitter.com/djjonbaxter/status/817824827495092225
https://twitter.com/tonysheps/status/817828574455562240
https://twitter.com/GNTx/status/817825169603461120
https://twitter.com/MrShaneTelford/status/817826391895011328
https://twitter.com/seanmcbae/status/817824254989336576
https://twitter.com/laurenkateb_/status/817827210778251267
https://twitter.com/Tyrone_Jones_/status/817831425839874048
Of course, to those in the know Rossdale is a pretty big music figure, working as the lead singer and rhythm guitarist for rock band Bush since the 90s, when they were one of the most commercially successful bands of the decade. He also became well-known for his marriage to pop star Gwen Stefani from 2002 until their divorce in 2015.
However, Bush weren’t overly popular in their home country of the UK, earning most of their renown abroad and leaving Rossdale a slightly unknown quantity to Voice viewers. But who knows? If he made a big enough impression last night, maybe all the jokes will be over by next week’s episode.
https://twitter.com/__Roch__/status/806943730301337600
Or, you know, maybe not.
The Voice returns to ITV next Saturday (14th January) at 8.00pm