When it comes to liking the new Emma Willis and Reggie Yates entertainment show Prized Apart it seems that viewers were, well, prised apart.

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Some people loved - and many loathed - the new entertainment which started last night on BBC1.

In the show ten couples are split up: one is put through a series of challenges in Morocco while the other is forced to general knowledge questions in order to keep them in the competition and the chance to take home £100,000.

But this failed to impress one viewer who felt it was a waste of licence-fee payers' money - especially as three contestants are flown back to the UK for every show.

https://twitter.com/JohnWayneJones1/status/609801408787972096

Another viewer put it like this:

https://twitter.com/NodNolan/status/609810464592293889

The show's accumulation of airmiles also irritated this person:

https://twitter.com/Toadspotter32/status/609801201543180288

I am also pretty sure this assessment is not intended as a compliment:

https://twitter.com/MikeEcoPR/status/609799216593006593

Still, not everyone was disappointed. One happy licence-fee payer wrote:

https://twitter.com/_lauziib/status/609802275524116481

And another raved:

https://twitter.com/Zara_McClure/status/609799281613099009

According to sources, the BBC is understood to be "quite happy" with the overnight ratings for the programme which stood at more than 3 million for the early evening show.

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What is new BBC1 game show Prized Apart?

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