Good Morning Britain host (and Donald Trump fan) Piers Morgan has spent the last few days sparring on Twitter with Harry Potter author JK Rowling. But now we can safely declare Rowling the winner – after she tricked him into mocking a glowing profile of herself that he had written.

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Rowling knew exactly what she was doing when she tweeted...

https://twitter.com/jk_rowling/status/831511642311688193

The mysterious wordsmith praises the novelist for "encouraging children to read, feel inspired and be creative", adding: "Ms Rowling definitely matters".

Where is this extract from? Er, only a Daily Mail article titled "The 100 British celebrities who really matter by Piers Morgan."

But Morgan seemed oblivious – and rose to the bait.

https://twitter.com/piersmorgan/status/831519873612312578

When people realised what was going on, the reactions were pure glee.

https://twitter.com/JamieRoss7/status/831552409302339588
https://twitter.com/caitlinmoran/status/831562811784495104
https://twitter.com/CheshireKaz/status/831554842632056832

As he tried to wipe the egg from his face, Morgan insisted he had been in on the joke.

https://twitter.com/piersmorgan/status/831558260721336321

But to make matters worse in the Morgan household (or possibly better – the chat show host and Twitter provocateur clearly loves an argument), his own son is a fan of the Harry Potter series.

While Piers Morgan derided Rowling with "National treasure? She wrote a few wizard books," Spencer Morgan showed off his Potter tattoo and scarf.

https://twitter.com/spencermorgan93/status/830509968793145349
https://twitter.com/spencermorgan93/status/831163614342049792

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Is he the Scorpius Malfoy of the Morgan family?

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