"I look into this doll's eyes and there's a darkness there," said Peter Jones on this week's Dragon's Den. And he was not alone.

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The Dragons unanimously agreed that entrepreneur Frances's range of historical dolls were more than a little unsettling.

"To me they’re not joyous… they don’t make me feel good," said Deborah Meaden.

“I would not buy one of these and I’m your target market," added Sarah Willingham.

"You’ve gone a long way to build a business that has no appeal," concluded Touker Suleyman.

Ouch.

However, viewers felt slightly differently about the dolls. They found them UTTERLY TERRIFYING...

https://twitter.com/TajiDhaliwal/status/825803792092393475
https://twitter.com/Studub/status/825802232041975808
https://twitter.com/Angrypeanut4/status/825802190413561857
https://twitter.com/x_Juliette_x/status/825802178396876800
https://twitter.com/evollusionuk/status/825802153994371080
https://twitter.com/ThickBlueLine/status/825802138114727936
https://twitter.com/Ar_Shaw/status/825802130514640897
https://twitter.com/nundmc/status/825802213595426817
https://twitter.com/evollusionuk/status/825802856905265154

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'night everyone. Sleep well....

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