Warning: before you read on, beware – the phrase "fluttering kite" is about to lose its innocence for ever...

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Stunned parents did a double-take while watching CBeebies series Show Me Show Me this week as presenter Chris Jarvis appeared to utter the C-word in an otherwise light-hearted song about kites.

https://twitter.com/jangomac72/status/773819240596070400
https://twitter.com/bitchisFIERCE/status/773609348073414657

The BBC tell us "When you watch the full programme it is obvious that Chris says Kite" but check out the clip below and decide for yourself...

https://www.youtube.com/watch?v=yQ_77nR1gXY

Whatever the case, Twitter users have been seeing the funny side...

https://twitter.com/HelenaRiches/status/773604786914590720
https://twitter.com/catterallwhite/status/773820008069787648
https://twitter.com/BBCMatthewPrice/status/773809104557109248
https://twitter.com/AngelWil1980/status/773815348466507776

And at least we now have a brilliant insult we can safely use in front of children...

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https://twitter.com/themeltingfaces/status/773808804957913088

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