Nick Grimshaw's first Radio 1 Breakfast Show: the Twitter reaction

Nick Grimshaw set an early alarm this morning to launch the new Radio 1 Breakfast Show at 6:30am. But there were no signs of fatigue as the radio station mounted an assault on our airwaves and Twitterwaves, with the help of a brand new Twitter account:

https://twitter.com/R1Breakfast/status/250128109267988480

7 tweets and already 19,000 followers – not bad going if you ask us.

It’s no secret that #TeamGrimmy has a hoard of celebrity friends and fans...

https://twitter.com/NiallOfficial/status/250141022909263872

Anyone who can call on the services of Cheryl Cole, Rita Ora, Professor Green, Harry Styles and Wiley for their promotional video is odds-on for a star-studded line-up. And this morning did not disappoint with Matt Smith, Harry Styles and Justin Bieber all making appearances.

Radio 1’s drive towards a younger audience drew mixed reactions from this morning’s tweeters.

@hannzaah shared her support for Grimshaw’s choice of celebrity guests:

https://twitter.com/hannzaah/status/250137015222427648

While @taymart2 gave Grimmy a gold star for his performance…

https://twitter.com/taymart2/status/250158287587262465

But the station’s efforts to recruit younger listeners led to criticism from the show’s older, loyal fan base, with @judemac82 noting,

Think I am finally realising I'm too old for radio 1. Gave grimmy a chance this morning . . . One direction and Justin bieber. No ta. #old

— Jude Mactaggart (@judemac82) September 24, 2012

Many listeners appeared disgruntled at the prominence given to teen popstars Styles and Bieber whose interviews and music were given star billing. Simon McCarthy tweeted:

https://twitter.com/Ched44/status/250136596291125248

And @edwardconway made reference to Radio 1’s promise to play more music, following Chris Moyles’ eight-year reign of jingles and morning chatter:

"Yes finally more music on radio 1 breakfast show"...oh wait no that was 15mins with Harry Styles on the phone

— Edward Conway (@edwardconway) September 24, 2012

Today’s launch roused Moyles’ faithful troops who spent the morning campaigning on Twitter for the return of their much-loved host, following his final broadcast on Friday 14 September.

The @Team_Moyles handle succeeded in getting #TeamMoyles trending alongside Radio 1’s #TeamGrimmy in the battle of the hashtags:

Retweet this picture, and join #TeamMoyles from 6.30am! twitter.com/Team_Moyles/st…

— Team Moyles (@Team_Moyles) September 23, 2012

While loyal @StaceBannister has eight years of material to fall back on…

https://twitter.com/StaceBannister/status/250130332538507264

But this was far from a one-sided Twitter war, with Grimmy’s young (and often famous) crowd of supporters heaping on the praise. One female fan even took style tips from the new be-quiffed host: